Behind af Jord is Louise Reimer, a ceramicist from The Danish Design Academy in 2013.
In march 2021 she started her new brand af Jord (by Earth). With the purpose of being connected to the earth and the stillness of everyday life.
She strives to make everyday objects with honest and natural materials often inspired by or collected from the surrounding nature. Her design is simple - yet innovative and executed with a high level of craftsmanship and in line with her scandinavian heritage.
" My goal is to make pieces with an uncompromising attention to the details that ground you, and make you feel calm and peaceful. "
👇🏼 DISCOVER MORE ABOUT THE ARTISAN 👇🏼
THE MEDITATIVE TECHNIQUE
When Louise works, the dialogue with the material is always essential. With more than 15 years of experience, Louise feels at home on the potter's wheel. That's why most of her items are hand-thrown.
In all her finalized pieces, you can almost perceive the meditative state she is in, when in deep connection with the clay.
GOOD MATERIAL AND GREEN ENERGY
Louise is working with high quality white German stoneware clay, fired at 1260 in an electrical kiln. All the glazes used in her production are non toxic, 100% food safe and developed by good local supplyers. Her electrical kiln is powerd exclusively using wind power.
TRADITION AND INNOVATION
In the creative process Louise is motivated to make pieces that are clean, simple and honest in material, aesthetic and function.
She moves freely in the field of tension between tradition and innovation. Her cautious curiosity led Louise to understand the material she works with, rather than trying to control it.