FRANCESCA DE GOTTARDO

Endelea

Milan, Italy

“Bold is a way of life”

Endelea is an ethical fashion brand founded in Milan in 2018 to create clothes and accessories in African wax fabrics designed in Italy.

more about Endelea

Value in the details

Africa-inspired techniques

Fabrics and techniques depend on the collection, but they are always Africa-inspired, but instead of just purchasing beautiful fabrics to be sewn elsewhere, they produce in Dar es Salaam, between local markets, production partners and a workshop they created together with Tanzanian tailors and dressmakers.

You might wonder...

How do I take care of Wax textiles? Do the color fade with time?

Wax fabrics are made of 100% cotton. The bright shades are due to a layer of wax applied to the fabric, which is also the reason for the initial stiffness that will gradually soften up after each wash.
Colors will not fade, but we suggest hand washing or machine-wash at 30° C.
Make sure to wash your Endelea separate from white or light laundry.
You can tumble dry (but we prefer air and sun) and iron at medium heat – even if it's not necessary. Do not bleach or dry clean.

How is Endelea an ethical fashion brand?

Endelea represents an ethical alternative in today’s fashion world. It is indeed a benefit corporation, operating in a sustainable and transparent way towards people and environment. They adheres to Fashion Revolution.
3% of Endelea’s gross annual revenue is allocated to social impact projects in Tanzania: from collaborations with schools, sponsorship of scholarships, and free workshops held by Italian teachers.
If you want to dig deeper you can look for Endelea Sustainability Report. Available for download on their website.