Endelea

FRANCESCA DE GOTTARDO
Milan, Italy

Endelea is an ethical fashion brand founded in Milan in 2018 to create clothes and accessories in African wax fabrics designed in Italy.


Endelea is the Swahili for "to move forward, to continue without giving up". Behind the brand there is a group of dreamers guided by passion and courage who believe in creativity, connections and empowerment. Endelea represents an ethical alternative in today’s fashion world.


Bold is a way of life.

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  • AFRICA-INSPIRED TECHNIQUES

    Fabrics and techniques are always Africa-inspired. Instead of just purchasing beautiful fabrics to be sewn elsewhere, we produce in Dar es Salaam, between local markets, production partners and a workshop we created together with Tanzanian tailors and dressmakers.

  • STORIES BEHIND FASHION


    The research is not easy, but just by walking among so many colors, bright patterns and great knowledge about traditional techniques, we feel excited and inspired. Wax, Kikoi, Shuka,.. every materials has its own precious story, that we want to narrate through fashion design.

  • KNOWLEDGE AND WORK

    We believe that the key to change is knowledge and work: we reinvest part of our revenues in on-site training activities and in sponsoring collaborations between Italian and Tanzanian universities.
    Our mission is to create a positive impact in fashion, to foster networks with different African countries, creating value for both customers and the communities along the supply chain.